연구정보
Relationship between the Star and the Hotel Service Guarantees of Customer Satisfaction
말레이시아 국외연구자료 기타 Aslinda Mohd Shahril, Yuhanis Abdul Aziz, Mohhidin Othman, Jamil Bojei International Journal of Economics and Finance 발간일 : 2015-03-25 등록일 : 2016-05-17 원문링크
국내외 주요 기관에서 발표하는 자료들을 수집하여 제공하고 있습니다. 수록 자료의 자세한 내용은 해당 기관으로 문의하시기 바랍니다.
Earlier research on service guarantees have evidenced the importance of service guarantees, their positive relationship with the firm, enhance customer’s perception and act as a tool to the service quality. The objectives of this study were to examine the relationship between hotel star, service guarantees and customer satisfaction in the luxury hotels in Malaysia. The study wished to explore if hotel star has significant relationship with employee perception and service guarantees and employee perception toward customer satisfaction. The study investigates these relationships from the front-line hotel employee perspective. The study conducted survey and delivered the questionnaires to the front-line employees. The findings indicated that hotel star has strong influence on service guarantees offered by hotels and it has moderate relationship with customer satisfaction. The result showed that customer has almost same level of satisfaction when staying at four or five star hotels due to similar service offerings. Based on the findings, implications for hotel and customers are discussed and further research is suggested.