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연구정보

[경영] 몽골지역 e-비즈니스 도입 촉진요인과 성과

몽골 국내연구자료 학술논문 오세구, 할리홍 한국생산성학회 발간일 : 2012-10-09 등록일 : 2017-10-12 원문링크

In the wake of 21C`s internet boom, the emergence of the internet-based e-Business has radically changed the patterns of competition among companies. The companies, which adopted the e-Business, could create new business opportunities. Also, they have provided their customers with better services through facilitating the interaction between the customers and vendors(product suppliers) and eventually could gain competitive advantage over rival companies. Therefore, adopting and investing in the E-Business is not the matter of their choice but the necessary strategies for their competitiveness and survival. With theoretical and empirical study on e-Business this study found the main success factors, which promote e-Business. Also, this paper builds and suggests a model about success factors at each level of e-Business` progress, especially targeting Mongolian companies. This study is expected to be a reference to those Mogolian companies which want to establish managerial or practical strategies to adopt and practice e-Buisiness.

 

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