중남미

According to Latinobarómetro, political parties are the institutions which less confidence receive from Latin Americans. This is not a particularity of Latin America, but a documented problem of Western consolidated democracies.In this context, in Europe and United States, among others, the use of digital media become a tool to overcome the crisis of representation, given their capacities to renovate politics, and because they allow the offering of more publicity of public matters as well as the opening up of new channels of participation and communication between citizens and representatives. But to what extent and with which features is this adoption happening in Latin America? Based on the study of the online presence of political parties and deputies of Argentina, Paraguay and Uruguay (webs, blogs, Facebook and Twitter), this article explores the levels of digital media adoption and the influence of variables such as the internet diffusion in the country, the crisis of representation and the characteristics of political parties (institutionalization, ideology, size, role of leaders) explaining the extension and characteristics of this adoption.