연구정보
[정치] Populist Influences on Design: Mediation of a New Designer Profile in Turkish Advertising Discourse
튀르키예 국외연구자료 연구보고서 - Taylor & Francis Online 발간일 : 2023-12-18 등록일 : 2024-01-05 원문링크
Aiming to illustrate the populist
influences on design mediation, this paper explores the characteristics of a
new and legitimate designer profile, persona, or myth recently constructed
within the Turkish advertising discourse. To achieve this, three video
advertisements that mediate designers and are influenced by the ‘domestic and
national’ discourse—a representative of the national populist wave that
recently dominated Turkish politics—were analysed. The analysis reveals how
designers and their creative labour are portrayed to align with broader
political climates, reflecting certain notions of national populism. These new,
culturally and politically legitimate designers are portrayed not only as
Turkish nationals and patriots but also as the ‘children of these lands’,
living, thinking, and feeling like the average and ‘real’ people these
political discourses claim to represent. In parallel, the analysis highlights
the significant role of populism’s marked opposition towards foreigners and
local foreigners while constructing and mediating these designer profiles.
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
이전글 | [환경] Romania: Selected Issues | 2024-01-05 |
---|---|---|
다음글 | [정치] Return of Activist State in a Former Transition Star: the Curious Case of H... | 2024-01-05 |